Last week marked 1,000 days since the disappearance of British girl, Madeleine McCann, who vanished in 2007 at the age of three while on vacation with her family in Portugal. To help raise money on the occasion, comedian Jack Dee assisted in raising £45,000 (about $72,000 USD) to maintain the search for the little girl.
Dee acted as the event’s auctioneer, selling items that were donated by JK Rowling, such as signed Harry Potter books, and items from Virgin magnate, Richard Branson.
According to the Daily Star, Madeleine's parents, Kate and Gerry McCann, invited Rowling, Branson, UK radio personality Nicki Campbell, and Scottish tycoon Brian Kennedy to attend the soiree, which took place at The Roof Gardens in Kensington, west London.
About 180 celebrities and other supporters were present at the event—with each attendee paying £150 per ticket ($250 USD).
According to the Sunday Express, the entire amount raised will be split between the fund to help search for Madeleine and two other missing person’s charities.