"Indeed, Woolfall recalls Gerry saying shortly after he arrived, “My biggest fear is that this could be a weekend story: british girl taken from portuguese resort—a terrible story! And then that’s it.” The fickleness of the media, Woolfall adds, had Gerry worried. They might so easily “move on to something else,” Gerry told him.
Gradually a strategy was devised: stories, pictures, and exotic destinations were woven together, permanently enrapturing the press and luring it into a long, sleepless vigil."
in: Vanity Fair, 10.01.2008
Who is going to say "sorry" to Maddie?